“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset” – a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrrell served as moderator between juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quick short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
Project Highlights/Features
· Facebook app
· Video shorts
· Online media
Project Deliverables
· Discovery
· UX/UI
· Design
· Development
· Deployment
